Here are the most powerful reasons to use PPC advertising
There’s a solid argument to be made for Google Ads (or Microsoft Ads) whether you’re attempting to convince your employer or a client.
To Start with the Reasons
- Offers quick entry.
- The outcomes are simple to measure and follow.
- It works effectively in combination with other marketing methods.
- Provides a wealth of useful data.
PPC may have a significant – and positive – influence on the majority of businesses and brands.
If you don’t use PPC marketing, you’re probably missing out on significant visitors and income.
Do you need to make the case for PPC advertising?
Here are only some of the numerous advantages of adopting PPC.
1. PPC Contributes to Business Objectives
This is frequently the most convincing explanation for utilizing PPC advertising.
PPC may assist you in achieving a wide range of business and marketing objectives.
These objectives include everything from high-level brand exposure and thought leadership to a hot lead submission or e-commerce transaction.
PPC is an effective method for connecting website traffic generators to end-goals.
Almost any form of conversion objective is trackable.
PPC may encourage the middle ground of nurturing and serving the middle of the funnel by promoting content downloads, soliciting email signups, contest submissions, and pushing for app downloads in the age of content marketing and thought leadership.
PPC can help with many aspects of the sales funnel and the journey your prospects follow from awareness to purchase.
PPC campaigns may be set up effectively regardless of the set of defined goals.
Granular goals, targeting, and robust data to report make it very effective for many and straightforward to determine whether or not it is working.
2. Pay-per-click advertising is measurable and trackable.
One significant advantage of PPC advertising with Google Ads is that it is simple to assess and track.
Simply combine the Google Ads tool with Google Analytics.
You’ll get high-level performance information like as impressions, clicks, and conversions (based on the defined business goals).
Your PPC performance is not a mystery.
Statistics are easily accessible and demonstrate how your campaigns are working, as well as the type of traffic and outcomes they provide for your budget.
The picture isn’t as clear in other advertising and marketing platforms when it comes to the attribution of spending to direct results.
When you direct your PPC traffic to specific landing pages and analyze conversions using Google Analytics, you can see how much you spent and what it resulted in terms of your end goals.
No billboard or magazine ad can claim such a high percentage of sales.
3. Rapid Entry
Even if you’re a decade behind your competition in terms of PPC marketing, with a little bit of optimization, you can be up and running quickly.
SEO activities, which can require a significant amount of time and attention to get the same positioning and traffic that Google Ads gives within minutes of launch.
When opposed to other channels such as email and organic social, you have the advantage of targeting those who are not previously familiar with your business.
You are not restricted to your current followers or customer lists.
PPC allows you to instantly cast a wide net in search of new prospects and clients.
A wide variety of Marketing Data
While Google Ads provides a wealth of statistics and performance metrics, the usefulness of the information acquired extends beyond PPC success.
For each term, impression, click, and conversion statistics may be utilized to inform SEO strategy and content marketing activities.
Aside from that, you may utilize the built-in keyword planner and display planner tools to figure out where your target audience is.
You may also use third-party tools like SpyFu, KeywordSpy, and iSpionage to cross-reference where your competitor is and what market share you can obtain.
Furthermore, you may still manually examine the search results to acquire insight into what the searcher would view.