YouTube’s new ‘Search Insights’ tool to aid in the direction of your content efforts.

YouTube is developing a new insights tool for YouTube Studio that will provide information on what people are searching for in the app, both in regard to your channel and content in particular and for more general search queries. Each component could be really beneficial to your content planning. The new tool, called ‘Search Insights,’ is now under testing and will eventually be available in your Analytics/Research tab, with two separate tabs for query research. The first tab will display a list of what your channel viewers are searching for – in other words, insights into what people who regularly view your content are also […]

Why is Social Media Important

Simply put, it lets you reach, nurture, and engage with your target audience regardless of where they are located. When a company can interact with its audience through social media, it can increase brand exposure, lead generation, sales, and revenue. Reasons why social media is important There are a variety of reasons, social networking is critical for businesses like yours, including the following four: 1. Get more qualified leads In many marketing campaigns, most of the target recipients are possibilities at best. They may or may not be interested in your offering now, and some may never be interested. You can’t be sure they’ll take […]