YouTube’s new ‘Search Insights’ tool to aid in the direction of your content efforts.

YouTube is developing a new insights tool for YouTube Studio that will provide information on what people are searching for in the app, both in regard to your channel and content in particular and for more general search queries. Each component could be really beneficial to your content planning. The new tool, called ‘Search Insights,’ is now under testing and will eventually be available in your Analytics/Research tab, with two separate tabs for query research. The first tab will display a list of what your channel viewers are searching for – in other words, insights into what people who regularly view your content are also […]