YouTube’s new ‘Search Insights’ tool to aid in the direction of your content efforts.

YouTube is developing a new insights tool for YouTube Studio that will provide information on what people are searching for in the app, both in regard to your channel and content in particular and for more general search queries.

Each component could be really beneficial to your content planning. The new tool, called ‘Search Insights,’ is now under testing and will eventually be available in your Analytics/Research tab, with two separate tabs for query research.

The first tab will display a list of what your channel viewers are searching for – in other words, insights into what people who regularly view your content are also searching for on YouTube.


The tab will provide insights into the primary topics of interest among your users, as well as the overall search volume of each and the quantity of traffic gained from each query.

You’ll also notice the ‘Content Gap’ marker – YouTube is also providing the ability to filter these listings based on search searches that don’t generate a lot of results. The idea is that by displaying these inquiries, producers will be able to focus on developing content that corresponds with searches that aren’t currently being served by the videos available in the app, perhaps opening up new opportunities for your initiatives.

It might be a really useful feature, comparable to Google’s Search Console and Google Trends, giving you greater insight into what’s driving your YouTube channel traffic and how you can improve your content efforts to fit with these trends.

However, it is not yet operational. According to YouTube, the new element is currently in development, with a wider rollout coming soon.

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